Today, Pandora introduces a new line of jewelry to its catalogue. Composed of coin pendants, medallion charms, and inscriptions of mantras and symbols, the Talisman collection has been ushered into the world with the help of Tyla, who stars in its campaign. The starlet joined the company as an ambassador back in April 2025 and confirms, “This is my favorite Pandora collection so far.” She attributes her affinity for the new line to “how rough and unique the charms look. It’s something different for Pandora.”
The fresh debut is an achievement for such an iconic company. Pandora was founded in 1982 by a Danish couple as a family-run shop and has since catapulted into one of the world’s largest jewelry businesses in the world. Much of its global recognition and mass appeal can be traced back to its popular line of customizable charm bracelets, known as “Moments.”
“Our iconic Moments line was initially all about using charms to build pieces that marked personal memories,” explains Luciano Rodembusch, the general manager of the company’s North America business, to Cosmopolitan. “Since then, it has evolved and Pandora Talisman builds on that same DNA of self-expression. However, this new collection does so through medallion charms inscribed with mantras and symbols that reflect who you are. Both collections are about personalization, just told in different ways.”
The brand’s new line, developed and produced in Pandora’s artisan workshops and development facilities in Thailand, is still inspired by customization and personal meaning. But where Moments are tied to special milestones, Talisman reflects identity and values. The charms’ meticulous etchings of symbolic designs and latin phrases convey a kind of heirloom effect. This style of jewelry has become increasingly popular in 2025, especially with the rise of vintage shopping and nostalgic trends. In fact, we’ve seen it popping up across several runway shows this season, including the likes of Chloé, Miu Miu and Etro.
Offering charms in silver, gold, and even mixed metals, with options of varying motifs and sizes, the collection is also a reflection of personal style. The pendants can be clasped onto chains of different lengths to create bracelets, necklaces, and even belly chains–which may be another reason Tyla is so charmed by Pandora Talisman.
LEARN MORE ABOUT THE PANDORA TALISMAN COLLECTION HERE
Brandon is Cosmopolitan’s Fashion Director, and he styles stories from cover shoots to seasonal trend reports. Born, bred and based in New York City, his approach to fashion is one of personal style and narrative.
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